History
When Mercedes-Benz unveiled the 280 SL in 1967, it marked the final and most refined evolution of the legendary W113 “Pagoda” series. Designed under the direction of Paul Bracq, the W113 blended modern styling with robust engineering, creating a car that was equal parts sports car and luxury grand tourer. Its nickname, “Pagoda,” came from the distinctive concave shape of the optional removable hardtop, which resembled the curved rooflines of Asian temples. This elegant design element, combined with balanced proportions and clean, angular lines, made the model instantly recognizable and one of the most stylish cars of its era.
The 280 SL brought meaningful improvements over its predecessors, cementing its place as the most desirable of the Pagoda line. The key advancement was under the hood: the new 2.8-litre inline-six engine delivered 170 hp, offering a smoother power band and stronger mid-range torque, making the 280 SL both a relaxed tourer and a capable high-speed performer. The model retained the excellent balance of comfort and sportiness that defined the W113, with independent suspension, power-assisted disc brakes all around, and precise steering that gave the car a modern feel for its time.
Produced from 1967 through 1971, the 280 SL became the most popular of the Pagodas, with 23,885 examples built. Its blend of robust engineering, elegant Paul Bracq design, and improved drivability won over enthusiasts worldwide, from European boulevards to American freeways.
Period advertising emphasized Mercedes-Benz’s reputation for durability and refinement, positioning the 280 SL as not just a sports car, but a grand touring machine capable of covering long distances in style and comfort. The availability of both manual and automatic transmissions, as well as the trademark removable “Pagoda” hardtop, ensured broad appeal to drivers seeking versatility and elegance in equal measure.
Today, the 280 SL is widely considered the pinnacle of the W113 series, offering the best blend of performance, usability, and collectibility within the iconic Pagoda range.
Our Car
The ultimate Mercedes Benz 280 SL Pagoda: Pebble Beach provenance, Laro Sportwagon rare engine performance mastery
This Mercedes-Benz 280 SL Pagoda is a particularly special example, finished in an elegant silver exterior over the red interior that perfectly complements the timeless Paul Bracq design. Believed to be among the very first 100 units produced, it was originally delivered to its first owner in Geneva, Switzerland, and has since enjoyed a privileged life.
The vehicle was ordered with some very rare factory options including a limited slip differential and the wheels behind the iconic hubcaps are made of aluminium not steel.
The car benefits from a meticulous restoration carried out by renowned Pebble Beach judge Seigfried Linke, ensuring exceptional attention to detail and a presentation that is as striking as it is authentic. In addition, a series of discreet, well-considered upgrades have been integrated, designed to enhance the car’s dynamic abilities while preserving its classic character.
Among the most significant improvements is the engine work completed by Laro Sportwagen in Germany. The stroke of the original engine was increased to 3.2 litres, raising torque substantially and lifting output from 175 to 225 BHP—on par with the legendary Mercedes 300 SL Gullwing. This work is complemented by a lowered and slightly stiffened suspension, a new performance exhaust system, and wider 225-profile tyres. The total cost of the upgrades exceeded €40,000, and with fewer than a dozen examples produced, these Laro-tuned versions are exceptionally rare. While retaining the original engine—and thereby preserving the spirit, appearance, and authenticity of a standard 280 SL Pagoda—the transformation delivers performance and handling in an entirely different league.
Further refinements include the fitment of a 5-speed gearbox and an upgraded air-conditioning system, offering a substantial improvement over the original dealer-installed units. Inside, a centre armrest by Atelier Bracq adds comfort, while the classic Becker radio has been modernised internally to provide 40x4 RMS output with Bluetooth, USB, and digital capability. This discreetly links to a high-quality speaker and subwoofer system. All lighting has also been upgraded with Halogen beams for improved functionality.
Meticulously maintained by its last owner and regularly serviced over the past eight years, the car is accompanied by substantial documentation. Adding further appeal, it retains its original Mercedes brochures, a complete set of service manuals, and a full maintenance history—underscoring the care it has received throughout its life.
On the road, this 280 SL truly excels. The sonorous straight-six delivers a smooth yet engaging soundtrack, perfectly matched to the car’s balance and precision. With the top down, it becomes the ideal companion for spirited open-air motoring, delivering performance to rival or surpass its period contemporaries such as the BMW 3.0 CSL, Ferrari 246 Dino, Jaguar E-Type 4.2, and Porsche 911 S.
This unique Pagoda captures the best of both worlds: the elegance and collectability of a rare early production model combined with the enhanced driving pleasure of thoughtful performance upgrades, making every journey a special occasion.
Offered by Veloce Classic
Price: €160,000